LOW INVENTORY? HIGH EXPECTATIONS – WHEN YOU LEVERAGE YOUR LAST LISTING FOR YOUR NEXT!

By Nick Kellis - Director of Strategic Communication for Wow Video Tours

At WOW we hear it from EVERY direction – “Inventory is down! There are so few listings… How do I do my job?!” 

And we’re not talking about just realtors, agents and brokerages – but also here at the Wow offices and out in the field – from Sales to our Customer Service team; from our support staff and out to our small army of Vidtographers, who photograph and videotape Listings from Charlotte, up through Ohio and on towards Chicago.

Our core products are Listing photos and video.  So just like you realtors – we’re feeling the pain here at Wow too. 

If you’re a Wow client, we want you to get that next listing, so we can do our job and deliver to you great HDR photographs and Cinematic walkthrough videos.

 

HERE’S HOW A WOW REALTOR CLIENT WINS HIS NEXT LISTING IN THIS MARKET

For Wow Client realtor Scott Weaver, you really are only as good as your last success story! He uses the same content rollout for every listing – then leverages that presentation to win his next listing

Scott says “A lot of times I win the listing after interviewing with a potential Seller based on (a presentation that features) Twilight photos, Virtual Staging and very unique video, that features drone.”

For Scott, the sum is bigger than the parts when it comes to the content he uses to showcase every listing.   

Yes, properties are selling easily in this market – but he’s always thinking one listing ahead when it comes to his marketing. 

And yes, he invests in content to get top dollar for his Seller with every listing… 

But he’s also lining up the next listing, looking at smart content as a smart investment especially when inventory is low!

 

PICK THE LISTING CONTENT THAT WORKS FOR YOUR PRESENTATION!

“Perception is everything, when it comes to online,” Scott explains.  “I feel like I am branding each and every property in a first-class manner.” 

So he has a handful of content products that work best for how he wants to market each listing.

First up for Scott? “Twilight Photos.  Every single client loves the look of the Twilight Photo.

“The other (photo editing process I use) is Virtual Staging,” Scott says.  “The last property we just sold, I had somebody reach out to me and say, ‘well after the house sells, can we buy the furniture?’ And I had to tell them – ‘this is a virtually-staged photo!’”

Then he turns to showcasing his Listings with video. “Very unique video makes me stand out on social media.”

But he goes one step further, utilizing drone to capture all the elements that make each listing unique. “Drone just makes the property stand out from an online standpoint,” he says.

Scott is one of the top realtors in the Lima Ohio market, where our corporate offices reside.  What he’s doing works – and gets him a lot of Listings (look him up to see for yourself!)  So what can you take from his success story for your real estate business?  

Pick the content that is right for you.  The right content that creates momentum with your marketing for every listing that follows…

So let’s talk strategy, how YOU can get more Listings – and how we can all get to work!

 

THREE STEPS TO COMPETING IN THIS CRAZY ECONOMY

Sellers aren’t doing what you need them to do (sell)!  

So you have to think beyond a “Use my charm to Get Listing / Market Listing / Show Listing / Sell Listing” strategy. 

Here’s the Wow Way to getting more listings:

  • You need to market your Listing (yes, we know how fast houses are selling – but we’re talking about getting your seller absolute top dollar!)

 

  • Then use this Listing – to win your NEXT listing! Because a great marketing presentation shows your next Seller what you’ll do for them (remember “getting your seller absolute top dollar?)

 

  • Then Stay Top of Mind to win more business as it comes up. How? (here’s a hint: it has A LOT to do with the marketing content you put out on social media.  See a trend here…?)

 

THINK LONG-TERM STRATEGY

Wait – if you get a Listing – and it’s going to sell basically around the time you put it on the market (in this market especially), isn’t it a waste of money to even market the listing?

Sure.  If you’re in the “I sell one home a year” business. 

But we’ll go out on a limb (not too far) and say real estate isn’t so much a one-off hobby for you; it’s your career. 

So it’s time to rethink your mindset:

You’re not wasting money on one easy-to-sell Listing… 

You’re investing in a long-term marketing strategy!

Here’s the strategy we advise:

You can leverage the marketing power of your current Listing in a variety of ways:

  • Just be out there on Social Media and Websites – so someone selling their house can see how you are selling someone else’s house!

On Social Media and Websites, your marketing process is on display for all to see… The Listing sells. You get top dollar.  You’re a success story.  And now you’ve got a tool to help you replicate that process!

  • Past Marketing turns into Today’s Presentation – when you’ve got a prospective Seller “on the hook” but you know you’ve got to compete? Set up a presentation with something to present!

Walk into the Seller’s house with an awesome Listing presentation on your laptop or Tablet, sit down – and go through all the marketing points that they want to see: how you will make them stand out for likely the most important transaction of their life!

  • Top Of Mind lives on in Social Media and Websites – be the realtor that they know and trust (aka “What have you done me lately?!”).

Now your investment keeps working for you – your social media and website display the showcase of your success. 

You stay Top Of Mind by being Visible!

 

PHOTOS AND VIDEO FOR EACH LISTING DOES 2 THINGS FOR YOU

With photos, you see every view in the house.  Every detail.

With video, you put prospective buyers IN the property, connecting the rooms – to the point where your buyers could draw a floorplan of the house when they finish the video!

Combine the two?  You show a prospective Seller client that you care enough about them – and demonstrate an attention to detail.

Think about it – you appreciate attention to detail when you choose a vendor.  Be what you would expect from a vendor if you were to choose to provide an important service you can’t compromise on (like buying or selling your home!)

DIY – OR WORK WITH A PROFESSIONAL

At Wow, we offer you a glimpse “behind the curtain” – the “Wow Way” to create your own listing and other branding content yourself. 

Or you can work directly with us – for all your listing and other content branding needs. 

If you’d like to find out more, it’s easy – give us a call at (937) 505-0444.  Or find out more and contact us at WOWVideoTours.com.

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